When the Coronavirus struck India earlier this year, the Indian education sector was amongst the worst-hit. In no time, classes were cancelled, schools were shut and examinations postponed. Given that majority of the academic infrastructure in India heavily relies on offline classroom model of teaching, the entire education system was on the brink of collapsing. The need of the hour is for educational institutions to adapt to e-learning so that students can keep learning while maintaining social distancing. E-learning has emerged as the new normal, and is the best and the only way to mitigate the immediate impact of school closures due to the pandemic.
As everyone continues to work tirelessly to adapt to digital solutions, this transition to e-learning has not been an easy ride for students, teachers and parents alike. School teachers are not sure whether they are being able to communicate as effectively in virtual classes as they do in the traditional setup. Parents, on the other hand, are sceptical about understanding the technicalities of the new medium and digital tools like Zoom. And students run the risk of feeling alienated as learning remotely would no longer be fun without the physical presence of their friends. Several other reasons like coping with basics like internet connectivity to more structural issues such as curriculum and teaching methods pose a huge challenge for everyone trying to adapt to the new normal.
The Times of India-Byju’s #KeepLearning Initiative
The Times of India, India’s most widely read newspaper, in association with BYJU’S, India’s largest EdTech company has launched the #KeepLearning campaign. The initiative intends to empower students, parents and educators with information and the best practices of online learning. Click here to know more.
With a key focus towards offering innovative, engaging and informative content for young students, the campaign platform will also offer guidance via discussions and one-on-one chats for parents and educators. The campaign will further delve into various topics, pertaining to education, curated by luminaries and stalwarts from the education sector. Some of the key topics include New Education Policy, curriculum during COVID and beyond, Blackboard to a Digital Screen, Screen Time - how much is too much, and much more.
#KeepLearning is a holistic one-stop platform solving all the e-learning pain-points faced by teachers, parents and students in today’s time. Here’s all that this platform will include:
Content on online education: Almost all topics related to online learning are covered through a variety of articles, listicles and videos on the website
Discussion with subject matter experts: Series of webinars and panel discussions with subject matter experts will cover crucial topics throughout the two months’ duration of the initiative
One-on-one connect with experts: Registered users will be able to connect one-on-one with key experts from multiple domains like Education System, Lifestyle Coaching, Child Psychology, Ophthalmology, Career Counselling etc. to answer their questions/queries
Discussion forums: Registered users would be able to participate in discussion forums on various topics and get perspective of top experts and other participants
The campaign is also engaging with prominent celebrities and experts. The list includes known influencers like Rajiv Makhani, Katerina Folkman, Momcom India among others. To take a deep-dive into the world of e-learning, parents and children can visit the campaign here.
Speaking about the initiative and platform, Sanjeev Bhargava, Director - Brand, The Times of India said, “The pandemic has brought about several drastic changes in the way we live our lives. One of the sectors that have seen sizeable change is the education sector, which has swiftly transitioned and adopted a digital approach. As a media platform, we have consistently been drivers of effective change in society, building and supporting movements; with this legacy, we bring an endeavour to empower parents and educators while providing them with the best guidance and knowledge in association with Byju’s. Bridging the gap between the knowledge of how to leverage the various digital learning tools that have been developed for us, #KeepLearning will help children, parents and educators alike.”
Sudha Natrajan, Director - Response, The Times of India has also shared a similar take on the initiative. Quoting her, “Covid-19’s prevailing impact has forced people to live life indoors. The education sector has also moved from blackboards to digital screens, affecting the life of the students and forcing them to adapt to the digital way of learning. With The Times of India’s and Byju’s - #KeepLearning initiative, we aim to educate the parents and educators about how they can adapt to these changes and also help students adapt to the changing times for a better future. By using different approaches and digital tools we intend to create a bridge between the parents and teachers to drive them towards a better future for the students.”
Adding to the above, Mrinal Mohit, Chief Operating Officer, BYJU's said, “Learning and education are an important part of our lives. With the advancement of technologies and the availability of several tools, it is necessary to expand the scope of learning at every stage and educate ourselves on how we can harness the presented opportunity. With the #KeepLearning campaign, in association with Times of India, BYJU’S hopes to enlighten students, parents and educators about the ‘how-to’ of e-learning and bring about a change in the education sector.”
The larger objective of this campaign lies in enhancing capabilities, and engaging and empowering teachers, students, and parents across India to continue learning, from their remote locations. It’s a step towards enabling a smooth, efficient and sustainable online learning experience for everyone. For a brighter, better and safer India.
To know more about the initiative, click here.
Disclaimer: This article has been written on behalf of Byju’s by Times Internet’s Spotlight team
Click the link to view the original article: https://timesofindia.indiatimes.com/spotlight/toi-byjus-kickstart-keeplearning-initiative-to-empower-parents-students-and-teachers-overcome-e-learning-challenges/articleshow/79367891.cms